'Wearable technology that a gentleman would actually wear'

  • PopPress
  • April 22, 2014
  • StopPress Team
'Wearable technology that a gentleman would actually wear'

For generations, the wallet bulge has protruded, somewhat erroneously, from the side of a men clad in their slim-fit suit trousers. So, in an effort to solve this unsightly problem, the Heritage Bank, Eleven PR and tailor M.J. Bale have colluded in a new spot via Whybin\TBWA Sydney that introduces a suit that removes the need to carry a wallet.   

A contactless payment chip has secretly been stitched into the arm sleeve of the suit, making it possible for the wearer to pay for items (though Visa 'pay wave' technology) without having to take out a credit card.

Given that this simple addition to the suit offers utility without encumbering the overall aesthetics of the chic attire, it comes as little surprise that the heavy-voiced narrator describes this innovation as "wearable technology that a gentleman would actually wear".       

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  • StopPress Team
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