The unforgettable catalogue

  • PopPress
  • September 1, 2017
  • StopPress Team
The unforgettable catalogue

Ikea's 2018 catalogue has been released but you don't have to read it—just ask the human catalogue.

To promote the catalogue and the featured products, Ikea brought in award-winning memory champion Yanjaa Wintersoul to memorise all 328 pages of it.

After just a week of learning, she's able to describe scenes on particular pages as well identify the page number of scenes described to her.

And to prove to any sceptics it's not a setup, Wintersoul will be put to the test in a live video on Ikea Singapore's Facebook page on 6 September.

As well as the human catalogue, the release of the catalogue has been announced via a video featuring a sneak peek of the products featured and the concept behind it.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit