News is increasingly heading online, but paper still has its place and, increasingly, that place is the weekend. And The Guardian and Observer have released a great new ad via BBH that sums up what the weekend is all about—and the paper's role in it.
The Guardian, which recently announced a new three-tier membership scheme with a focus on events, narrowed its losses to NZ$63 million in the last financial year.
Guardian News & Media, the news operation that includes theguardian.com, reported a solid 6.8% rise in total revenues to £210.2m for the year to the end of March.
Print revenues remained flat year on year at a little over £140m, a strong performance in a market that is typically seeing declines.
But digital revenues continued to show strong growth, up 24% to £69.5m, with the recently relaunched mobile apps attracting 840,000 users, and those opting for the paid-for premium version 150% ahead of planned subscriber numbers.
And while that performance is due in large part to the quality of its reporting and content creation, some of the paper's earlier ads no doubt helped as well, especially Three Little Pigs, an amazing spot that positioned the paper as a modern news organisation.
And here's a classic from 1986.