The trouble with sharing

  • PopPress
  • July 11, 2013
  • StopPress Team
The trouble with sharing

There have been plenty of column inches dedicated to matters of online security and data collection in recent months. So how easy is it for 'freaks to take over your life?' by stealing someone's identity? Duval Guillaume Modem, the Belgian agency behind the fantastic 'Dramatic Surprise on a Quiet Square', decided to find out by scaring the bejesus out of one Tom Degroote in an effort to draw attention to safe internet banking behaviour. 

As the description says: "Would you panic while internet crooks took over your life? We put one real victim through the test. We scared the hell out of him by gradually taking over his life. His freaked out reactions should urge people to be very vigilant and never to share personal and banking information by mail or by telephone."

This campaign follows on from another good'un from the same agency showing an "amazing mind reader". 

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Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

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