In pursuit of truthiness

  • PopPress
  • November 26, 2013
  • StopPress Team
In pursuit of truthiness

The creative use of statistics is fairly common in this industry, from the recent misleading Dove ad claiming 90 percent of New Zealand women would recommend it, to a current spot for Head & Shoulders that claims you'll be "up to 100 percent dandruff free forever", whatever the hell that means, to any number of other ASA complaints. So we appreciate a bit of truthiness from time to time, and Lipton (which is owned by Unilever, a company well-versed in the art of sneaky number usage) has taken the proverbial out of tenuous marketing claims with its latest campaign for sparkling iced tea. 

But when it comes to honesty, not many do it better than Newcastle Brown Ale and its 'No Bollocks' campaign. 

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Fido gets real about identity

  • PopPress
  • July 19, 2017
  • StopPress Team
Fido gets real about identity

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people's perceptions of sexual and gender identity to the test.

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