Pure imagination brought to life

  • PopPress
  • February 18, 2014
  • StopPress Team
Pure imagination brought to life

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.     

In 2012, Sony Xperia used a similar premise in the ad for the release of its new smartphone. However, in this case a child narrator describes the fantastical things that happen inside the electronic device.

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Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

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