It doesn't take much to get a scolding on social media these days and the masses always smell blood when whoopsies like the AFR's major front page gaffe, or the Herald's mistaken identity (and mixed up movie quotes) are spotted. And here's another (small) one from Stuff on a story about Dunedin.
As @AdrianMJenkins wrote: "@NZStuff if you're going to have an article with a picture... might it be best to not put it in upside down?"
Unlike paper, the joy of the internet is that mistakes can be rectified and the offending image has now been turned up the right way. But we're still not sure what's worse, unintentional or intentional upside downing.