Contiki has kicked off 2017 by asking 'what will you do this year that you'll remember forever?', in a campaign featuring two Kiwis.
Hoping to inspire millennials to mark the year with travel, it's released a four-minute video that asks people of all ages, from all over the world to recall the year they remember.
Included in it is Kiwi Ben Bartle, who will always remember 1992 when he became the national BMZ champion at six years old. This year, he plans to climb Mount Kilimanjaro.
While Sophie Burrowes—also from New Zealand—will always remember the year 2000. It was when she stole her sister's sewing machine and got into fashion design. She is now the founder of a fashion label and plans to expand it to more than 20 countries this year.
Other campaign stars include Paul Scully-Power, Australia’s first astronaut and the first astronaut ever to go to space with a beard in 1984; Dahlia Elkateb, who was roped into dancing at Rio Carnival in 2003 having never danced before and now runs her own samba school in London; and Yasmine Akermark, who went to India in 1987 with her parents, sparking a love for adventure that led her to travelling nearly 100 countries.