Historically, Mike Pero Real Estate's ads have featured the founder talking up its lower commissions or profiled some of its salespeople and properties. And that strategy—and the booming property market—has helped it take off, to the point where it appeared on the 2014 Deloitte Fast50 list with revenue growth of 328 percent. Now it's trying to get more salespeople to join the family, but it's gone with something a bit more 'creative' this time.
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Other real estate companies like Bayleys and Harcourts have recently shown how their agents can help build families. Conversely, Mike Pero has shown in this father-son exchange how working for the wrong real estate company can actually break a family up.