The vast majority of ads are an annoyance, and that seems particularly true of the largely ad-funded online realm. How else do you explain the fact that several hundred million people use ad blocking software? But D&AD and BETC Paris have tried to prove that people don't hate advertising, they just hate bad advertising, with a web browser extension called the Ad Filter.
The Ad Filter (download it here) blocks boring ads and automatically replaces them with D&AD winners.
As the release says: "It works like magic – the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it."