Cats can human speak

  • PopPress
  • May 3, 2016
  • Elly Strang
Cats can human speak

The Catterbox is the latest creation out of the Temptations Lab. What is the Temptations Lab, you ask? A very serious laboratory that's a "research workstream dedicated to the future of fun times with your cat."  

Temptations and London ad agency adam&eveDDB teamed up to create the collar, which contains a microphone, speaker, Bluetooth technology and wifi. It records the cat's various meows and then translates them into english, but there's no guarantee that those are the words the cat is actually trying to say.

In one video when playing with a toy, the owner says to the cat, "This is exciting, isn't it?" The cat's collar translates its meow as, "Are you having a f***ing laugh?"

The collar comes in four stylish colours and is 3D printed. 

The prototype of the collar has been launched in the US and New Zealand markets.

Temptations global brand director Peter Simmons told Adweek the company is (unsurprisingly) fascinated by cats, so it set out on a mission to get to know felines better.  

"Through research, we learned that an adult cat's meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further," Simmons said.

This story originally appeared on our sister publication The Register.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

First Class feet

  • PopPress
  • October 25, 2016
  • StopPress Team
First Class feet

​Virgin America created a way to experience everything its first class service has to offer without leaving the ground, by fitting out a shoe with all the luxuries.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit