Catfish just got served, literally

  • PopPress
  • September 12, 2017
  • StopPress Team
Catfish just got served, literally

Catfish are a blight on the online dating world. They're the annoying people who use fake profile pictures of more attractive people to coax unsuspecting daters into making contact. It's the source of a huge amount of frustration on dating sites and leads to a terrible user experience for those who are looking to meet someone who at least looks remotely like the person they've been chatting to.

In the fight against this issue, mobile dating app Bumble has just released a new photo verification tool that helps users filter fake profiles out of the experience. Through the tool, users are required to submit a selfie, which the app uses to determine if the profile pic is fake or real. It's a simple way for users to get at least a semblance of certainty that they're chatting to who they think they are.      

Rather than just sending a simple press release on the tech update, Bumble decided to have a bit of fun and do something that would resonate with its users.

Working with Texas-based creative company Preacher, the company created a food truck that literally served catfish. Passersby were invited to catfish tacos and a range of other items in exchange for downloading the app and trying it out.

           

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Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

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Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

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The elephant in the room

  • PopPress
  • September 8, 2017
  • StopPress Team
The elephant in the room

Meat & Livestock Australia is certainly no stranger to controversy, with its latest ad attracting plenty of it as it features Hindu deity Ganesha—a renowned vegetarian.

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Symbol of horror

  • PopPress
  • September 8, 2017
Symbol of horror

Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.

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Rihanna takes on the beauty world

  • PopPress
  • September 5, 2017
  • StopPress Team
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First music, then fashion and now, Rihanna is taking on the makeup world, starting with a campaign video celebrating beauty in all its colours, shapes and forms.

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An unconventional trailer

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  • September 5, 2017
  • StopPress Team
An unconventional trailer

Rather than simply blast trailer after trailer at the public and potentially ruin the surprise, the team behind Blade Runner 2049 has developed a six-minute prequel to whet the audience's appetite for what's to come.

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