The Year in Review: Jens Hertzum

  • Year in Review brought to you by Marsden Inch
  • January 13, 2014
  • StopPress Team
The Year in Review: Jens Hertzum

Media companies around the world are increasingly trying to cut out the middle men and profit from clients' thirst for content. TVNZ's in-house production team at Blacksand is no different and, as well as doing plenty of quality work for the mothership, like the launch of and promotional campaign for Seven Sharp and the Shortland Streetend of year campaign, it's doing a lot more work on production partnerships, like Telecom's 'Tech in a Sec' and Mitre 10's 'Easy As'. Here's Blacksand's executive creative director JensHertzum's highlight reel for last year.

1) Favourite campaign

“Thanks for the Warm Up/Meet the Superhumans” by 4Creative.

2) Least favourite campaign

The drink driving advert with the matriarch of the family chastising the child-like, drunken ape-men as they bumble in through the back door…you know the one, it features the half-cut serial killer known as ‘Uncle Gav.' It’s a tough watch, especially after the phenomenal “Ghost Chips”. Legend.

3) Your own biggest success

Getting stuck in at TVNZ Blacksand, leading an extraordinarily creative bunch, branding, story-telling and winning a few national and international gongs along the way.

4) Most impressive performance

TV2 for still knocking it out of the park. The last episode of Shorty this year received a 58 percent share. Thousands of fans went online trying to figure out which character is dead in the scavenger clue hunt we created.

5) Biggest move

My own to New Zealand. I know I moved in November 2012 but, hey, I’m still just settling in and getting started here.

6) Best innovation

Netflix launches of House of Cards.

7) Best brands

Marvel, Channel 4, Minecraft

8) Best stoush

Funniest was Russell Brand versus American Morning TV. The ugliest was Saatchi versus Lawson. I have never witnessed a more sinister nose tweak.

9) Heroes

Lorde.

10)  Villains

Miley Cyrus

11) Most memorable marketing moment

Miley Cyrus at the MTV’s VMAs

12) A few predictions for 2014 

TVNZ Blacksand will go up in the world. That will be up to fifth floor of Telecom Tower to be precise. It’s not a prediction really.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?

Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit