The year in review: Donna O'Keeffe

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Donna O'Keeffe

With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand's online eyeball honours, APN shouldn't be complaining too much over the Christmas break. Here's what floated the boat of Donna O'Keeffe, advertising director at nzherald.co.nz

1) Favourite campaign(s)

Youtube VideoYoutube VideoYoutube Video Air New Zealand's Rico campaign. Love it or hate it, I'm looking forward to seeing where they take him next.

2) Least favourite campaign(s)

All advertising is meant to have its place. But media owners buying keywords around the Pike River mining tragedy didn't sit right with me.

3) Best brand

Telecom. They really did come through a massively hard year.

4) Best stoush

Paul Henry vs. political correctness.

5) Heroes

Mobile. Apple or Android, love them all.

6) Villains

No comment.

7) Most memorable marketing moment

Bringing it back to us, it has to be reaching 60,000 fans on our nzherald.co.nz Facebook page. Very happy with that effort.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit