The year in review: Donna O’Keeffe

With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand’s online eyeball honours, APN shouldn’t be complaining too much over the Christmas break. Here’s what floated the boat of Donna O’Keeffe, advertising director at nzherald.co.nz

1) Favourite campaign(s)

Youtube Video Youtube Video Youtube Video Air New Zealand’s Rico campaign. Love it or hate it, I’m looking forward to seeing where they take him next.

2) Least favourite campaign(s)

All advertising is meant to have its place. But media owners buying keywords around the Pike River mining tragedy didn’t sit right with me.

3) Best brand

Telecom. They really did come through a massively hard year.

4) Best stoush

Paul Henry vs. political correctness.

5) Heroes

Mobile. Apple or Android, love them all.

6) Villains

No comment.

7) Most memorable marketing moment

Bringing it back to us, it has to be reaching 60,000 fans on our nzherald.co.nz Facebook page. Very happy with that effort.

About Author

Comments are closed.