With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand’s online eyeball honours, APN shouldn’t be complaining too much over the Christmas break. Here’s what floated the boat of Donna O’Keeffe, advertising director at nzherald.co.nz
1) Favourite campaign(s)
2) Least favourite campaign(s)
All advertising is meant to have its place. But media owners buying keywords around the Pike River mining tragedy didn’t sit right with me.
3) Best brand
Telecom. They really did come through a massively hard year.
4) Best stoush
Paul Henry vs. political correctness.
Mobile. Apple or Android, love them all.
7) Most memorable marketing moment
Bringing it back to us, it has to be reaching 60,000 fans on our nzherald.co.nz Facebook page. Very happy with that effort.