The Year in Review: Alex Erasmus

  • Advertising
  • December 14, 2010
  • StopPress Team
The Year in Review: Alex Erasmus

He's one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he's one of those rare creatures, a man working in PR. So here's what floated—and sank—the boat of Bullet PR's Alex Erasmus this year. 1) Favourite campaign that isn't yours

Youtube VideoWhitcoull’s 3M Post-It note experiential for Mother’s Day. Creative, relevant, cost-effective idea that demonstrated the power of well-executed experiential.

2) Favourite campaign that is yours

Contiki and House of Travel’s ‘mixandmatcher’ Facebook campaign. Over 35,000 entries over 14 days, which resulted in sales uplift and increased Facebook page numbers for both Contiki and House of Travel.

3) Least favourite campaign

Anything involving the Sky Tower. The idea has to be good before you think about execution.

4) Best brand

Mac’s beers and bars. Individual, yet appeals to a wide demographic.

5) Best stoush

The ‘Our Favourite Breasts’ debate. The NZGirl team presented themselves very well in the face of misguided naysayers.

6) Heroes

Damon O’Leary and Ben Pegler at Ogilvy for driving L&P’s creative over the last couple of years. Top work.

7) Villains

Whoever wrote the abysmally punctuated copy (and whoever signed it off for that matter) for Jetstar’s billboard that read: “Use it. Pay for it. Don’t. Don’t. It’s called choice.”

8) Most memorable marketing moment

Social Media Junctions 1 and 2. I loved helping organise it and it was great to get to hear from both international and local speakers

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit