Waiwera wades into social media spat

  • Marketing
  • January 29, 2010
  • StopPress Team
Waiwera wades into social media spat

Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.

Apparently, Waiwera tweeted the online kerfuffle to its followers as a question: "Do you think it is a win?"

Surely social media isn't about winning. It's about how you play the game. And, while Bruce's accusation was one that needed to be dealt with, StopPress doesn't think shouting him down and using a snarky, angry tone is the smartest way to play.

So, who really won?

Update: The original link no longer works but here's the screen capture

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAEAWARDS celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAEAWARDS celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAEAWARDS attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit