Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.
Apparently, Waiwera tweeted the online kerfuffle to its followers as a question: "Do you think it is a win?"
Surely social media isn't about winning. It's about how you play the game. And, while Bruce's accusation was one that needed to be dealt with, StopPress doesn't think shouting him down and using a snarky, angry tone is the smartest way to play.
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.