Waiwera wades into social media spat

  • Marketing
  • January 29, 2010
  • StopPress Team
Waiwera wades into social media spat

Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.

Apparently, Waiwera tweeted the online kerfuffle to its followers as a question: "Do you think it is a win?"

Surely social media isn't about winning. It's about how you play the game. And, while Bruce's accusation was one that needed to be dealt with, StopPress doesn't think shouting him down and using a snarky, angry tone is the smartest way to play.

So, who really won?

Update: The original link no longer works but here's the screen capture

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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