Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.
Apparently, Waiwera tweeted the online kerfuffle to its followers as a question: "Do you think it is a win?"
Surely social media isn't about winning. It's about how you play the game. And, while Bruce's accusation was one that needed to be dealt with, StopPress doesn't think shouting him down and using a snarky, angry tone is the smartest way to play.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank's chief executive Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.