After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for "the nakedest ever broadband deal" and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III.
"We created this awesome promo for the launch of the Galaxy SIII – sending someone who purchases the phone to outer space," says DraftFCB's executive creative director James Mok. "Just a simple ad but a pretty audacious idea. Our client and Samsung are ecstatic."
In a coup for Samsung NZ, which is giving Apple a good run for its money in the smartphone wars, the phone is available on all three major networks, but on account or prepay smart customers who purchase it from Vodafone stores between 31 May and 15 July go into the draw to win the $270,000 space travel prize.
There's no mention of the name Virgin Galactic in any of the promotional material, due to restrictions around using the brand in other promotions. But given it's the only company doing space flights, a betting man would take a punt that the winner will be heading up in Dick Branson's space mobile.