http://www.youtube.com/watch?v=-9Un8xfr1-cWho's it for: Westpac by DDB and The Sweet Shop
Why we like it: It's been a long time in the making, but the TVC is a great creative response to what Westpac's research about New Zealand's financial competency showed—and what the bank aims to do to help change that. The mix of light and shade means there should be something all viewers can relate to. And the addition of some Icelandic indie pop tops it all off.
Who's it for: Barkers by Barkers and Reel Good
Why we like it: Barkers has upped its marketing game—and its cool factor—considerably in recent years by focusing on fashion, releasing a bespoke magazine, making good use of social media, promoting local manufacturing, and, as this TVC shows, getting its pound of flesh as the official formal wear of the All Blacks, a sponsorship it renewed again recently. It's a simple contrast between rough and smooth, but it's nicely shot, it's not too gratuitous and the boys don't scrub up too bad.