TVCs of the Week: 30 October

  • TVC of the Week brought to you by Pluk
  • October 30, 2012
  • Ben Fahy
TVCs of the Week: 30 October

http://www.youtube.com/watch?v=-9Un8xfr1-cWho's it for: Westpac by DDB and The Sweet Shop

Why we like it: It's been a long time in the making, but the TVC is a great creative response to what Westpac's research about New Zealand's financial competency showed—and what the bank aims to do to help change that. The mix of light and shade means there should be something all viewers can relate to. And the addition of some Icelandic indie pop tops it all off. 

http://www.youtube.com/watch?v=2JzrN02rj-M

Who's it for: Barkers by Barkers and Reel Good

Why we like it: Barkers has upped its marketing game—and its cool factor—considerably in recent years by focusing on fashion, releasing a bespoke magazine, making good use of social media, promoting local manufacturing, and, as this TVC shows, getting its pound of flesh as the official formal wear of the All Blacks, a sponsorship it renewed again recently. It's a simple contrast between rough and smooth, but it's nicely shot, it's not too gratuitous and the boys don't scrub up too bad. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Magazines’ hearts continue to beat

Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit