That thinking feeling

  • News
  • September 12, 2010
  • StopPress Team
That thinking feeling

Colenso BBDO's planning director James Hurman will be delivering his 'Thinking3' course at the CAANZ/AUT Communications School from Monday 20 to Wednesday 22 September. And there are still places left for anybody in the advertising and marketing industry who wants to improve their strategic thinking abilities.Hurman will be running through the entire strategic process, from insight gathering to briefing and selling your thinking. And you’ll leave the course with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking.

You’ll also learn about the thinking behind some of New Zealand’s best-known marketing success stories, all told by the people responsible for that thinking:

  • Van Henderson, ex-marketing director Frucor Beverages, on the launch of V

  • Iaan Buchanan, energy category manager Frucor Beverages, on the renaissance of V

  • Peter Cullinane, Assignment Group partner, on the creation of Antipodes Water

  • Kelvin Soh, designer, on insight in design

  • Josh & Jamie, Assignment Group, on making L&P world famous again

  • Claire Beatson, Special Group, on Iggy Pop & Orcon

To register, visit and download a registration form or contact Dean Howie at CAANZ

Dates: Monday 20 to Wednesday 22 September 2010

Time: 8:45am to 5:00pm each day

Investment: CAANZ members $1195+GST, non-members $1995+GST

Venue: AUT University, Corner Wakefield Street & Mayoral Drive, Auckland

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2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

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