Colenso BBDO’s planning director James Hurman will be delivering his ‘Thinking3’ course at the CAANZ/AUT Communications School from Monday 20 to Wednesday 22 September. And there are still places left for anybody in the advertising and marketing industry who wants to improve their strategic thinking abilities.Hurman will be running through the entire strategic process, from insight gathering to briefing and selling your thinking. And you’ll leave the course with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking.
You’ll also learn about the thinking behind some of New Zealand’s best-known marketing success stories, all told by the people responsible for that thinking:
- Van Henderson, ex-marketing director Frucor Beverages, on the launch of V
- Iaan Buchanan, energy category manager Frucor Beverages, on the renaissance of V
- Peter Cullinane, Assignment Group partner, on the creation of Antipodes Water
- Kelvin Soh, designer, on insight in design
- Josh & Jamie, Assignment Group, on making L&P world famous again
- Claire Beatson, Special Group, on Iggy Pop & Orcon
To register, visit www.caanz.co.nz and download a registration form or contact Dean Howie at CAANZ [email protected]
Dates: Monday 20 to Wednesday 22 September 2010
Time: 8:45am to 5:00pm each day
Investment: CAANZ members $1195+GST, non-members $1995+GST
Venue: AUT University, Corner Wakefield Street & Mayoral Drive, Auckland
