Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos' series Sponsored Heroes imagines some possible pairings.
Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Four media bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).