Subway canvases public for creative juices

  • Design
  • July 20, 2012
  • StopPress Team
Subway canvases public for creative juices

Putting a corporate design pitch out the public is nothing new. Toyota’s current logo was the result of a worldwide design competition in 1936, the result of which garnered an impressive 27,000 entries. While it may not be on the hunt for a new logo, Subway New Zealand is putting a call out to the public to design its gift cards with its ‘our cards, your canvas’ competition.

Enthusiasts can download a gift card template and submit designs for six categories: Mum’s the Word, Daddy Dearest, Super Teen (boy), Super Teen (girl), Christmas and the generic Open category.

Entries will be judged by Subway representatives and the public will then be able to vote on the shortlist from August 13. The winner best like bread, because the top prize consists of a $500 gift card and your designed being immortalised as a Subway gift card. 

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CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

  • June 30, 2015
  • StopPress Team
CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off its partnership with its UK counterpart, the Institute of Practitioners in Advertising, by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year). And CAANZ chief executive Paul Head says that these courses are designed to improve the ability of marketers and agency type to contribute to meaningful conversations around the executive table.

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