Putting a corporate design pitch out the public is nothing
new. Toyota’s current logo was the result of a worldwide design competition in
1936, the result of which garnered an impressive 27,000 entries. While it may
not be on the hunt for a new logo, Subway New Zealand is putting a call out to
the public to design its gift cards with its ‘our cards, your canvas’
Enthusiasts can download a gift card template and submit
designs for six
categories: Mum’s the Word, Daddy Dearest, Super Teen (boy), Super
Teen (girl), Christmas and the generic Open category.
Entries will be judged by Subway representatives and the public will then be
able to vote on the shortlist from August 13. The winner best like bread,
because the top prize consists of a $500 gift card and your designed being immortalised as a
Subway gift card.