The IAB recently dropped the Bolly from its awards and renamed them the IABNZ Creative Awards in an effort to bring them in line with other international IAB competitions. And the first winner of the newly modified awards is Special Group, with the Mash-up banner for Four.
Dave Nash, Creative Director of Ogilvy New Zealand and one of the judges, found the banner “simple, funny and engaging. There aren't many banners you find yourself wanting to click once, let alone half a dozen times.”
Fellow judges included, Jason Hall, creative director, RappTribal and Mike Wilson, strategic director digital at .99.
Alisa Higgins, IAB General Manager, says “this is the third time Special has won, the second time for their client Mediaworks [it won for Four's Home of Not Rugby banner and Orcon's Living Office]. It’s great to see some simple but really effective executions from them.”
Special Group wins $500 worth of wine. The winning entry can be viewed at www.iabawards.co.nz
Creative Directors: Tony Bradbourne & Rob Jack
Creatives: Iain MacMillan & Antony Wilson
Account Director: Annabel Rees
Account Manager: Stephanie Lee
FOUR Brand manager: Renee Colquhoun
Head of Marketing FOUR & TV3: Amanda Wilson
BUILD Level 7: Aaron Chevin