Rong speling gud idea?

  • Advertising
  • September 10, 2009
  • Frances Chan
Rong speling gud idea?

When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?

revolution advtg

In the end, all this editorial has given Revolution oodles more publicity, whether it’s good or bad is entirely up to you.

On a synchronistic note, a recent newsletter from a chartered accountancy encourages clients to spell things wrong.

The importance of slogans

In the fickle world of advertising, it’s important for your customer to remember you.

One way to do that is to use a clever slogan – but make sure it’s not so clever they remember the slogan and not who it is promoting (how many slogans can you remember, but not the advertiser?).

What do you recall about Tui beer? Yeah right!

You don’t have to be too fussy about using correct grammar or spelling. In fact, a deliberate error can work nicely in the memory stakes.

If your name is Bloggs and you make ice cream. Here’s one for you:

“Want somethink different? Eat Blogg’s ice cream.”

The purists will worry for hours about that apostrophe!


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

  • Advertising
  • November 16, 2018
  • StopPress Team
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit