After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
DraftFCB PR and Activation tops the list of finalists with three nods and Spark PR and Activate was next with two.
Changes to the number and type of categories in the 39th year of the awards means there are now a total of 13. One new category was added—Crisis, Issues and Emergency Management—and the former Marketing Communications category was split into two categories, marketing Communications (PR) and Marketing Communications (Integrated).
All winners and highly commended entries will be named at a special event in Christchurch on Thursday 30 May during the PRINZ Annual conference.
Chief judge Anna Radford says having an international judge of Tisch's standing joining the panel is testament to the high calibre of entries and the excellent standards being achieved by New Zealand’s public relations industry.
"Dan is a highly experienced and professional practitioner, having won more than more than 150 major communications industry awards, and we are delighted to have him on this year’s Supreme Award judging team," she says.
Radford and Tisch will be joined on the Supreme Award judging panel by Cedric Allan, partner at Boag Allan Pirie and a former president of PRINZ.
39th PRINZ Awards finalists 2013 (in alphabetical order by entry title)
ANZ’s New Zealand Simplification Project – Peter Parussini and the ANZ Corporate Affairs team
Auckland Youth Orchestra - Tom Frankish and Charlotte Milton, AUT University (Outside the Square)
Buddy Day 2012 – Jacqui Humm and Heather Claycomb, HMC Communications
Changing the Give Way Rules - Jamie Sitzia and Andrew Knackstedt, New Zealand Transport Agency
Communicating global change on a shoestring – Amanda Schaake, Freelance Communications Consultant, Fonterra
Driving Dogs - Angela Spain, Eloise Hay and Kate Barlow, DraftFCB PR & Activation
Feast - Dana Kirkpatrick, Express PR
Helping an organisation through transformational change - Sarah Knowles, Michael Dunlop, Adelle Foster and Amy O’Rourke, Acumen Republic
Kelly Tarlton's SEA LIFE Aquarium Retainer - Jenna Edwards and Matthew Vogts, Spark PR & Activate
Letters to my hero - Luci Marshall, Spark PR & Activate
Lindt Creamy Milk Launch - Mary-Louise Dare and Alisha Thomas, DraftFCB PR & Activation
Manawatu Gorge project - Anthony Frith, Nicky Chilton, and Barina Barrett, New Zealand Transport Agency
McDonald's Serious Lamb Launch - Sean Brown of Mango and Simon Kenny of McDonald's
Number One Shoes 'Catwalk to Sidewalk' - Karen Maurice O'Leary and Angelina Farry, Starseed PR
Once upon a story - bringing Kiwibank's future to life for employees – Juliet Montague, Ideas Shop
PAK'nSAVE Rescue - Eloise Hay and Angela Spain, DraftFCB PR & Activation
Paymark - leveraging the power of data with PR - Kelly Bennett, Amber McEwen and Julia Rogan, Eleven PR
Pink Ribbon Calendar Project: Baring All for Breast Cancer Awareness - Rebecca Oliver, Freelance PR Consultant
The McCain School Veggie Patches Programme - Stephanie Lowe, Fuse
We make the people who make it to the finish line - Paul Weeks, Deepti Bhargava, Catherine Kemp, Bev Armstrong and Darren Horsman, Unitec Institute of Technology
What's My Duty? - Aaron Hailwood and Katie Mathison, New Zealand Customs Service
Sally Logan-Milne Young Practitioner of the Year finalists
Alasdair Johnston - Otago University Students' Association
Erin Roberts – McDonald’s NZ