PM the lumberjack wins NAB ad of the month

  • Advertising
  • October 1, 2009
  • Frances Chan
PM the lumberjack wins NAB ad of the month

The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.

The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It was created by G2.

stop the chop

Judges Guy Roberts (TBWA) and Peter Ogden (JWT) said: “A great topical ad, perfect for newspapers.”

Ad credits:
Agency: G2
Creative Director: Stu Hinds
Head of Copy: Robin Powell
Account Director/Planner: Sarah Norrie
Retoucher: Peter Barker
Media Team: Hamish Roderick and Charlotte Lam (The Media Counsel)

A special mention was also given to Prime TV’s ‘True Blood’ ad, created by DraftFCB.

G2 wins $250 cashola, the ad is a finalist for Newspaper Ad of Year and will be sponsored into 2010 Axis Awards.

Any ad that runs in a New Zealand newspaper is eligible to enter this competition. Go to for all the info and to see past winners.

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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