There’s always been a bit of a rock ‘n roll vibe to the ad industry. And in much the same way that established rockstars form supergroups in the latter parts of their careers, ad veterans Mike O’Sullivan, Andrew Scott and Richard Maddocks are doing a bit of collab under the Many Minds banner.
O’Sullivan founded the agency in June last year, with the idea of bringing together talented freelancers to work on a per-project basis.
This move comes after O’Sullivan’s stint as the executive creative director at ICG, following the company’s acquisition of his previous agency, The Collective, in April 2015. O'Sullivan left around a year after the acquisition.
Meanwhile, Scott, whose experience spans senior roles at Saatchi & Saatchi, FCB and Publicis UK, most recently served as the chief executive officer at TBWA Auckland. It’s understood Scott will also be working on a few of his own projects in addition to work he does with Many Minds.
The final, Maddocks, worked as a creative partner at indie agency Problem Child before embracing the freelance lifestyle full time.
Until now, the team at Many Minds have flown under the radar preferring to keep a low profile, and they seem set to continue this approach in refusing to comment for this story.
Two separate sources in the industry have, however, told StopPress that Many Minds has won a pair of substantial projects with Frucor and AMP.
Frucor marketing director Craig Irwin confirmed the company was working with Many Minds, but stressed that this was only on a project basis.
“Colenso BBDO is Frucor’s agency of record,” Irwin said in an email.
“Many Minds have been engaged to work on a specific project, more of which will be revealed in the coming months.”
StopPress understands the project involves the V Energy product, which holds the unique position of being one of the few energy drink brands ahead of Red Bull in a local market across the globe.
For now, the wait is on to see what this ad trio produces for their clients.