Meridian goes with the wind, Wells shoots the breeze

  • Advertising
  • April 8, 2011
  • Matt Monk
Meridian goes with the wind, Wells shoots the breeze

Youtube VideoWith a price war seemingly being waged between some of the power providers at present, Meridian Energy and Assignment Group have chosen a good time to release a very good ad. And, with the help of returning frontman Jeremy Wells, they're sexing up wind. 

Understandably, Meridian is fairly proud of its impressive West Wind facility in Wellington, which powers 72,000 homes without any emissions, and it's pushing the new campaign pretty hard on TV and YouTube. It's also continuing to push its environmental, renewable credentials (moderately interesting fact: in the US, hydro power isn't actually deemed as renewable energy anymore due to the effect it has on the rivers). But as its previous work with Mr Wells a couple of years ago showed, it wasn't afraid to add in a bit of humour to let consumers know it was the good, responsible guy of the electricity world. And that approach has continued, as Jeremy Wells' open letter to New Zealand shows.

Hi, I'm not sure you're aware of this but I love wind farms. They're sexy. They can be taken away in a jiffy without leaving a big impact on the environment. And best of all, they produce 100% renewable energy.

If I were to marry a wind farm (or maybe engage in a civil union with one) I'd hook up with West Wind. She produces enough energy to power all the homes of Wellington City and is arguably the most productive wind farm in the world... phwoaar - talk about hot.

If you're like me and can't get enough renewable love to satisfy your eco-soul, have a look at the videos on this page. The more you learn about Meridian and its 100% renewable power generation the prouder you'll be. After all, it's owned by all of New Zealand.

Anyone know where we can get a subscription to Gusty?



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit