Meet the chosen ones: finalists announced for 2012 TVNZ-NZ Marketing Awards, rejigged programme receives record entries

  • TVNZ-NZ Marketing Awards
  • June 26, 2012
  • StopPress Team
Meet the chosen ones: finalists announced for 2012 TVNZ-NZ Marketing Awards, rejigged programme receives record entries

To celebrate its 21st anniversary, the TVNZ/NZ Marketing Awards were given a proper spruce up this year with the launch of the ’Everything Marketing’ platform and the announcement of eight new categories. And the changes have been met with approval, because a record number of entries and new entrants were received for the 2012 edition, with a total of 45 entries in the running for the top spots.

“The partnership between NZ Marketing magazine and the Marketing Association to reposition and re-launch the TVNZ/NZ Marketing Awards over the past three years has been hugely successful. It has increased the perceived credibility, value and relevance of this awards programme,” says Natalie Innes, Goodman Fielder, who has been a TVNZ/NZ Marketing awards judge for the past seven years.

The new categories enabled the wider business community to enter their work within the context of their industry and this was showed in the 49 percent increase in the number of entries and 32 percent increase in the number of unique entrants this year.

Not only were there new categories, there was also a whole new judging process with the largest number of judges yet involved.

“The whole entry and judging process is more robust and the entry criteria and categories more relevant,” says Innes. “Finalists, and in fact all entrants, can be confident in the fact that their entries are being judged on marketing strategy, process and discipline, not just campaigns, and by a broad range of trusted and respected marketing and business leaders.”

The full list of finalists can be found below. And ticket bookings can be made online here.

INDUSTRY AWARD FINALISTS

2degrees – The Mission Continues

ANZ New Zealand – RWC2011 Activity

Arthritis New Zealand – Arthritis, It Could Surprise You

Bank of New Zealand – Kick off! The Plunket Appeal Jersey Swap BNZ’s 2012 Plunket Appeal Activation

Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative

Boundary Road Brewery

Christchurch City Council – Share An Idea

ecostore – Brand Transformation

Fairfax Media

Farmers Trading Company – Farmers Club

Fast, Fresh & Tasty Ventures – Fast, Fresh & Tasty

Fisher & Paykel Healthcare – Optiflow

Fonterra Brands (New Zealand) – Symbio Probalance Yoghurt Launch (two finalists)

Fonterra Brands (New Zealand) – Anchor Strong

Frucor Beverages – Mountain Dew Ambassador Programme

Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign (two finalists)

Frucor Beverages – h2go Cash Caps

Frucor Beverages – Discovering our Blue side – The Launch of V Blue (two finalists)

GE Money – Gem Visa Launch

Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range

Hewlett-Packard New Zealand – HP Winter Garden (two finalists)

Kellogg (Aust) Pty – Nutri-Grain Ironman Sponsorship

Kiwibank – Offset Mortgage (two finalists)

Kiwibank – Green Ops (two finalists)

MediaWorks TV – Feels Like Four

Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon

New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!

New Zealand Transport Agency – Give way

Panasonic New Zealand – Panasonic Lumix

Paper Plus Group – Paper Plus Brand Relaunch 2011

Pfizer New Zealand – Pfizer Avigra Launch

Pfizer New Zealand – Building informed Quitting with Champix (two finalists)

Pfizer New Zealand – Viagra = Avigra (two finalists)

Positively Wellington Tourism – The Wondrous Wellington Advent Calendar

Powershop (two finalists)

RedWitch Analog Limited – The Seven Sisters

Refresh Renovations

Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign

Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan

State Insurance – With You in the Water

The Business – Bellamagia Hosiery

The Electricity Authority & Ministry of Consumer Affairs -What’s My Number consumer information programme (two finalists)

Volkswagen New Zealand

Yellow® – Yellow® Toolbox

Z Energy – Z is for New Zealand (the launch of Z) (two finalists)

JUDGES CHOICE AWARD FINALISTS

ANZ New Zealand – RWC2011 Activity  (two finalists)

Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative

Boundary Road Brewery (three finalists)

Dollop Foods – Dollop Puddings

ecostore – Brand Transformation (three finalists)

Farmers Trading Company – Farmers Club  (four finalists)

Fast Fresh & Tasty Ventures – Fast Fresh & Tasty (two finalists)

Fonterra Brands – Symbio Probalance Yoghurt Launch

Frucor Beverages – Mountain Dew Ambassador Programme

Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign (four finalists)

Frucor Beverages – Discovering our Blue Side – The Launch of V Blue  (two finalists)

Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range (three finalists)

Hell Pizza – Pizza Roulette

Hewlett-Packard New Zealand – HP Winter Garden (two finalists)

Kiwibank – Offset Mortgage (three finalists)

Kiwibank – Green Ops (four finalists)

Lion – Te Hana Launch Campaign

Lion – Speight’s Cider

Loyalty New Zealand – Fly Buys / New World In-Store Christmas Event DM Campaign

Loyalty New Zealand – Fly Buys / New World Wine Sale Campaign

MediaWorks TV – Feels Like Four  (two finalists)

Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon (five finalists)

New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!

Paper Plus Group – Paper Plus Brand Relaunch 2011 (three finalists)

Pfizer New Zealand – Pfizer Avigra Launch  (two finalists)

Pfizer New Zealand – Viagra = Avigra (two finalists)

Powershop

RedWitch Analog – The Seven Sisters (three finalists)

Refresh Renovations

Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign

Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan

The Business – Bellamagia Hosiery  (two finalists)

The Electricity Authority & Ministry of Consumer Affairs – What’s My Number Consumer Information Programme (three finalists)

Volkswagen New Zealand (two finalists)

Yellow® – Yellow® Toolbox

Z Energy – Z is for New Zealand (the launch of Z) (four finalists)

INDIVIDUAL AWARD FINALISTS

Claire Jackson – Glow Consulting Ltd

Ben Shaw – Boundary Road Brewery Ltd

Sophie Rose Nicholas – Mitre 10

Andrew Hill – Lion

Jasmine Griffin – J.H Whittakers & Sons Ltd

Ian Moody – Westpac New Zealand

Denise Goodwin – Volkswagen New Zealand

Jeanette Paine – Unitec Institute of Technology

Renee Colquhoun – MediaWorks TV

Nick Swallow – Auckland University of Technology

Maddy Simpson – Hewlett Packard NZ

Alan Carnaby – carboNZero Holdings

NZ Transport Agency

BrandCom

Tim Gray – New Zealand Magazines

Aurelia Moly – Mars New Zealand

Air New Zealand

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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