To celebrate its 21st anniversary, the TVNZ/NZ Marketing Awards
were given a proper spruce up this year with the launch of
the ’Everything Marketing’ platform and the announcement of eight new
categories. And the changes have been met with approval, because a
record number of entries and new entrants were received for the 2012
edition, with a total of 45 entries in the running for the top spots.
“The partnership between NZ Marketing magazine and the Marketing Association to reposition and re-launch the TVNZ/NZ Marketing
Awards over the past three years has been hugely successful. It has
increased the perceived credibility, value and relevance of this awards
programme,” says Natalie Innes, Goodman Fielder, who has been a TVNZ/NZ Marketing awards judge for the past seven years.
The
new categories enabled the wider business community to enter their work
within the context of their industry and this was showed in the 49
percent increase in the number of entries and 32 percent increase in the
number of unique entrants this year.
Not only were there new categories, there was also a whole new judging process with the largest number of judges yet involved.
“The
whole entry and judging process is more robust and the entry criteria
and categories more relevant,” says Innes. “Finalists, and in fact all
entrants, can be confident in the fact that their entries are being
judged on marketing strategy, process and discipline, not just
campaigns, and by a broad range of trusted and respected marketing and
business leaders.”
The full list of finalists can be found below. And ticket bookings can be made online here.
INDUSTRY AWARD FINALISTS
2degrees – The Mission Continues
ANZ New Zealand – RWC2011 Activity
Arthritis New Zealand – Arthritis, It Could Surprise You
Bank of New Zealand – Kick off! The Plunket Appeal Jersey Swap BNZ’s 2012 Plunket Appeal Activation
Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative
Boundary Road Brewery
Christchurch City Council – Share An Idea
ecostore – Brand Transformation
Fairfax Media
Farmers Trading Company – Farmers Club
Fast, Fresh & Tasty Ventures – Fast, Fresh & Tasty
Fisher & Paykel Healthcare – Optiflow
Fonterra Brands (New Zealand) – Symbio Probalance Yoghurt Launch (two finalists)
Fonterra Brands (New Zealand) – Anchor Strong
Frucor Beverages – Mountain Dew Ambassador Programme
Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign (two finalists)
Frucor Beverages – h2go Cash Caps
Frucor Beverages – Discovering our Blue side – The Launch of V Blue (two finalists)
GE Money – Gem Visa Launch
Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range
Hewlett-Packard New Zealand – HP Winter Garden (two finalists)
Kellogg (Aust) Pty – Nutri-Grain Ironman Sponsorship
Kiwibank – Offset Mortgage (two finalists)
Kiwibank – Green Ops (two finalists)
MediaWorks TV – Feels Like Four
Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon
New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!
New Zealand Transport Agency – Give way
Panasonic New Zealand – Panasonic Lumix
Paper Plus Group – Paper Plus Brand Relaunch 2011
Pfizer New Zealand – Pfizer Avigra Launch
Pfizer New Zealand – Building informed Quitting with Champix (two finalists)
Pfizer New Zealand – Viagra = Avigra (two finalists)
Positively Wellington Tourism – The Wondrous Wellington Advent Calendar
Powershop (two finalists)
RedWitch Analog Limited – The Seven Sisters
Refresh Renovations
Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign
Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan
State Insurance – With You in the Water
The Business – Bellamagia Hosiery
The Electricity Authority & Ministry of Consumer Affairs -What’s My Number consumer information programme (two finalists)
Volkswagen New Zealand
Yellow® – Yellow® Toolbox
Z Energy – Z is for New Zealand (the launch of Z) (two finalists)
JUDGES CHOICE AWARD FINALISTS
ANZ New Zealand – RWC2011 Activity (two finalists)
Bank of New Zealand – Closed for Good’ 2012 Volunteering Initiative
Boundary Road Brewery (three finalists)
Dollop Foods – Dollop Puddings
ecostore – Brand Transformation (three finalists)
Farmers Trading Company – Farmers Club (four finalists)
Fast Fresh & Tasty Ventures – Fast Fresh & Tasty (two finalists)
Fonterra Brands – Symbio Probalance Yoghurt Launch
Frucor Beverages – Mountain Dew Ambassador Programme
Frucor Beverages – Mountain Dew – New Flavour Launch & “Skate Pinball” Campaign (four finalists)
Frucor Beverages – Discovering our Blue Side – The Launch of V Blue (two finalists)
Goodman Fielder NZ – The Launch of Vogel’s Gluten Free Range (three finalists)
Hell Pizza – Pizza Roulette
Hewlett-Packard New Zealand – HP Winter Garden (two finalists)
Kiwibank – Offset Mortgage (three finalists)
Kiwibank – Green Ops (four finalists)
Lion – Te Hana Launch Campaign
Lion – Speight’s Cider
Loyalty New Zealand – Fly Buys / New World In-Store Christmas Event DM Campaign
Loyalty New Zealand – Fly Buys / New World Wine Sale Campaign
MediaWorks TV – Feels Like Four (two finalists)
Mount Cook Alpine Salmon – Saikou Sushi Grade Salmon (five finalists)
New Zealand Rugby Union – Investec Super Rugby 2012: Be Part of It!
Paper Plus Group – Paper Plus Brand Relaunch 2011 (three finalists)
Pfizer New Zealand – Pfizer Avigra Launch (two finalists)
Pfizer New Zealand – Viagra = Avigra (two finalists)
Powershop
RedWitch Analog – The Seven Sisters (three finalists)
Refresh Renovations
Safekids New Zealand – Safekids NZ Child Driveway Run Over Awareness Campaign
Sanitarium Health and Wellbeing NZ – Sanitarium Game Plan
The Business – Bellamagia Hosiery (two finalists)
The Electricity Authority & Ministry of Consumer Affairs – What’s My Number Consumer Information Programme (three finalists)
Volkswagen New Zealand (two finalists)
Yellow® – Yellow® Toolbox
Z Energy – Z is for New Zealand (the launch of Z) (four finalists)
INDIVIDUAL AWARD FINALISTS
Claire Jackson – Glow Consulting Ltd
Ben Shaw – Boundary Road Brewery Ltd
Sophie Rose Nicholas – Mitre 10
Andrew Hill – Lion
Jasmine Griffin – J.H Whittakers & Sons Ltd
Ian Moody – Westpac New Zealand
Denise Goodwin – Volkswagen New Zealand
Jeanette Paine – Unitec Institute of Technology
Renee Colquhoun – MediaWorks TV
Nick Swallow – Auckland University of Technology
Maddy Simpson – Hewlett Packard NZ
Alan Carnaby – carboNZero Holdings
NZ Transport Agency
BrandCom
Tim Gray – New Zealand Magazines
Aurelia Moly – Mars New Zealand
Air New Zealand
