The pics from the Amazing Travelling Photobooth were a feast for the eyes. But we know you're not full just yet. So make sure you tuck in to a big helping of Getty Images' snaps from the TVNZ-NZ Marketing Awards at the Langham last night. Mmmm, glamorous.
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.