JK Kids hands account to Kiwi indie agency Tenfold

  • Advertising
  • January 19, 2010
  • StopPress Team
JK Kids hands account to Kiwi indie agency Tenfold

JK Kids has appointed new indie agency Tenfold Creative to manage its advertising across New Zealand and Australia, choosing the six-month old company over an international agency in the hope it can deliver a greater return on investment. 

The introduction of Tenfold coincides with the appointment of Tania Schrey as the new marketing manager of JK Kids, which currently comprises 35 retail stores and an online business component.

"During the pitch process, Tenfold effectively demonstrated their solid expertise in internet, email and mobile marketing, delivering significant input on trends, innovations and marketing opportunities in this space," Schrey says. "It was also important to align ourselves with an agency that know our audience and, as a father of two, Tenfold managing director Brendon Gleeson understands first-hand our customers’ needs"

Gleeson, who has previously managed accounts for Farmers and Dick Smith Electronics, says the win capped off a whirlwind 2009 for Tenfold Creative.

"Beyond our talent pool and the strategic discipline we offer, I believe the key to our success has been our entrepreneurial spirit and the passion and fresh perspective we bring to our clients’ work,” he says.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

The Hot List: vote for the best thinkers, brands and shows in New Zealand media

For our next issue of NZ Marketing magazine, we’re getting in on the listicle action by selecting the best of the bunch in the media ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit