While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Marketing, advertising & media intelligence
While the word personalisation is now bandied about media lunches with increasing regularity, it's something that those in direct marketing have been focusing on for years—which is part of the reason why this is a space they've excelled at. In this context, the Direct Marketing Awards have become a significant indication of which agencies excel in this area. And this year, JustOne/.99 lead the pack with a total of 21 nominations between them, followed by Colenso BBDO/Proximity on 19, FCB with 11, Young & Shand on eight.