While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Marketing, advertising & media intelligence
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone's 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.