While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Marketing, advertising & media intelligence
This week has seen an executive shuffle at two of the nation's major media players. Following on from reports that MediaWorks group head of revenue Liz Fraser had resigned from her post to take up a new position at Air New Zealand, NZME has today announced the appointment of Laura Maxwell as its group head of revenue and Sandra King as general manger of market solutions.