How do you promote New Zealand to the rest of the world as a tourism detination?

  • Marketing
  • February 25, 2010
  • StopPress Team
How do you promote New Zealand to the rest of the world as a tourism detination?

...By getting the rest of the world to promote it for you, of course.  

Late last year Tourism New Zealand launched a unique campaign called 'Your Big Break', asking budding film makers from around the world to submit a script for a 3-minute film that captured the essence of New Zealand as the youngest country on Earth.

With the top five finalists selected, you now have the opportunity to check out their creative entries by heading to the competition website.

The competition proved popular with around 1,100 directors from 30 countries capturing their take on New Zealand's youthfulness.

While the competition was global, two of the five finalists are Kiwis. The remainder of the group is made up of two Americans and an Argentinean.

The final five were brought to New Zealand and have been making their films in the Queenstown region since late January, with Lord of the Rings producer Barrie Osborne taking the reigns as executive producer.

The finished products are currently in Peter Jackson's hot little hands. He will choose his favourite of the five over the next few days, with the winner to be announced in the US on March 5.

The winning film will premier on the US Independent Film Channel just before the 2010 Film Independent Spirit Awards.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit