How do you promote New Zealand to the rest of the world as a tourism detination?

  • Marketing
  • February 25, 2010
  • StopPress Team
How do you promote New Zealand to the rest of the world as a tourism detination?

...By getting the rest of the world to promote it for you, of course.  

Late last year Tourism New Zealand launched a unique campaign called 'Your Big Break', asking budding film makers from around the world to submit a script for a 3-minute film that captured the essence of New Zealand as the youngest country on Earth.

With the top five finalists selected, you now have the opportunity to check out their creative entries by heading to the competition website.

The competition proved popular with around 1,100 directors from 30 countries capturing their take on New Zealand's youthfulness.

While the competition was global, two of the five finalists are Kiwis. The remainder of the group is made up of two Americans and an Argentinean.

The final five were brought to New Zealand and have been making their films in the Queenstown region since late January, with Lord of the Rings producer Barrie Osborne taking the reigns as executive producer.

The finished products are currently in Peter Jackson's hot little hands. He will choose his favourite of the five over the next few days, with the winner to be announced in the US on March 5.

The winning film will premier on the US Independent Film Channel just before the 2010 Film Independent Spirit Awards.

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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