High tease: who's behind the unbranded billboards?

  • Advertising
  • September 14, 2012
  • StopPress Team
High tease: who's behind the unbranded billboards?

Observant souls—and lovers of teaser campaigns—may have noticed a few unbranded billboards around Auckland featuring phrases like 'money is bad' and 'money is good'. So what gives? 

Commbank recently embraced the tease for its 'Can't to Can' campaign. And we've heard a couple of whispers that this could also be the start of a campaign for a local bank, one that starts with B and ends with NZ. Colenso BBDO's managing director Nick Garrett was a firm no comment when asked if his agency had anything to do with it. And, despite a call and a couple of emails, we couldn't get hold of anyone at BNZ. 

Not that they'd be likely to ruin the surprise if it was. Mystery is a powerful force these days, simply because there isn't much of it around. Modern humans don't like not knowing something immediately so if they can't find something out, the hope is they'll start speculating and, wammo, like V's 'is the cone on the Sky Tower real?' stunt, there's a bit of extra attention for the reveal—and a whole heap more conversation for the brand.  

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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