Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

  • July 13, 2015
  • StopPress Team
Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

Adidas has released a new TVC by Iris Worldwide and produced by Augusto promoting its new campaign ‘Force of Black’ featuring some fierce footage of our boys in black.

The footage has encapsulated primal influences, comparing the All Blacks to wild animals and the ferocity of nature including cuts of lightning, tornados and fire. Also featured are clips from the 2011 Rugby World Cup.

(UPDATED) It is understood that the 'Force of Black' represents everything that it takes to be an All Black. It's culture, history the fans and the technology built into their jerseys that make them who they are. It is also understood the jersey is an integral part of the campaign and that the campaign will appear among a number of media channels.

So far the response on social media has been positive, with fans tweeting out the #forceofblack hashtag.

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Radio New Zealand up year-on-year despite summer season drops

  • Radio
  • December 7, 2018
  • Caitlin Salter
Radio New Zealand up year-on-year despite summer season drops

Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.

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