Youtube VideoWhen local tech start-up (and winner of the supreme honour at the New Zealand Innovator's Awards) Vend HQ launched www.welovepos.com, a website for sharing point of sale horror stories and celebrating great technology and design, it purchased a clunky, obsolete old cash register named Steve with one purpose in mind: trashing him. So they went to the customers and asked them whether he should meet his maker via firing squad, hammers, dynamite, or by ‘falling’ off a tall building. Then, as the votes started coming in, they thought, why not all of the above?
VendHQ's Nick Houldsworth says it was a challenging but enjoyable brief and, rather just film a few developers with pale skin and bad posture taking to an old cash register with baseball bats, he says they wanted to have a bit of fun with it and tell the story of why the company is "determined to put an end to miserable pieces of s**t like Steve, and all his kind".
The promo was filmed on a shoestring budget, with favours called in from some talented friends, like writer and director Gerard Johnstone from the Jacquie Brown Diaries and Dan Musgrove from Underbelly in the lead.