Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.
Creo has adopted the new moniker following Hotwire’s expansion into the US last year and its integration of Australian issues management firm CPR.
The rebrand is centred on a new website with audio and video content, highlighting the company's digital media expertise.
"A key part of this offer is the cultural fluency in digital media that really defines the Hotwire brand," saysHotwire NZ general manager Hamish Anderson. "At our launch party we provided clients and friends with copies of our 2012 digital trends paper Ten driving forces in digital marketing and the reaction was uniformly welcomed as providing a fresh perspective on digital PR."
Jayne Dullard, chief executive at Hotwire and CPR Australia-NZ says the company is on a growth trajectory.
"Because we live under one ‘roof’ our clients have seamless access to an integrated service across the spectrum of influencer relationships. This is an innovation in service delivery that is unmatched in the local market. It’s a very exciting time to be part of the Hotwire story.”