The country's best marketing thinking and execution was recognised last week at the TVNZ-NZ Marketing Awards. All subscribers to NZ Marketing magazine should have received their personalised copy of the latest edition (and hopefully popped out the perforated 'collectables' featured on the cover). Inside you can find out why Jules Lloyd-Jones, Sam Forrest, Theresa Gattung, Chorus, Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, World Vision, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications and Westpac/Air New Zealand were victorious. And these case studies offer marketers of all stripes plenty of lessons worth replicating.
Clean, green, programmatic New Zealand
Programmatic is widely accepted as the future of ad trading. So how close are we to this future? And more importantly, how clean and green will programmatic be in New Zealand?