The Share a Coke campaign in Australia was brilliantly simple. Those who had their names on the tin were happy, and those who didn't wanted to find a way to make it happen. And now Kiwis have a chance to offer their own suggestions to add 50 more names to the original list.
“First name fever has hit New Zealand with the ‘Share a Coke’ campaign. We’ve fielded hundreds of requests from people looking for their name and the names of others special to them. We’re now asking New Zealand, whose name should be next?” says Brid Drohan-Stewart, Coca-Cola sparkling beverages marketing manager. “The final selection of the 50 new names will reflect the excitement and passion of our consumers as they nominate and vote to get their favourite person’s name across the line.”
From today, people can visit shareacoke.co.nzto nominate a name [StopPress suggestions = Rotunda, Debris, Stavros and Vicinity]. The nomination process includes the opportunity for people to share why the chosen name and person is important to them. From these nominations, a shortlist will go to public vote to choose the next 50 names that will feature on a new release of Coke bottles in November.
The original 150 popular names were identified by Coca-Cola from years of public names records and input from community groups.
“Now we want to give New Zealanders the chance to have their say. Popular names, rare names, unique spellings, ethnic names, nicknames [but probably not competitor's names]. We’re really excited to see what names are put forward and why. We encourage people to get creative with their nominations and to join in mini-campaigns with friends so they can share a Coke with their favourite people.”
And for those who just can't wait, visit the website to find dates and locations for customising Coke bottles and cans with your name of choice, or share a virtual Coke on Facebook.