It took a while to get there, but the official announcement has been made and Clemenger BBDO has been chosen as NZ Post's new creative partner, beating out DraftFCB.
“New Zealand has a wealth of creative talent and the decision was not an easy one," says Dean Schmidt, New Zealand Post group corporate affairs manager. "Following a robust process that exposed New Zealand Post to some of the best thinking New Zealand has, Clemenger BBDO was seen as best positioned to assist us as we undertake substantial change to realign our business for the future. We are looking forward to working with Andrew Holt and his team."
Schmidt paid tribute to Saatchi & Saatchi for the great work it has provided over the past 10 years.
"New Zealand Post is an iconic institution and it's an honour for us to have been chosen as their communications partner," says Andrew Holt, Clemenger BBDO's managing director. "We are excited about joining the team and working together on the challenges ahead."