Val Morgan has announced the four ad hotshots that will be sent to the French Riviera to compete in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.
This announcement comes after Val Morgan arranged a local competition, which gave young creative teams around the country the opportunity to enter in either the film or media categories.
The competition replicated the Cannes format in the sense that the entrants were presented with a brief by a charity, in this case KidsCan, and then given 24 hours (48 for film) to respond.
By end of the adjudicating process in the media category, the judging panel – comprised by OMD’s Rebecca Bradly, Dynamo’s Kate Thomas, KidsCan’s Jan Clark and FCB’s Rufus Chuter – selected Harriet Finnigan and Brendan Hewitt of SparkPHD as the standout performers.
In the film category, judges Craig Pethybridge (creative director at True) and Shane Bradnick (creative director at DDB) awarded the opportunity to Nick Dellabarca and Craig McLeod, who both work at DDB.
“The clear articulation of the insight and delivery of the ideas for KidsCan delivered across the entries was exceptional making for a tough decision for the film and media judges,” said the Val Morgan sales director Suzie Lamborn.
In total, 40 teams from around the country entered the competition in a bid to snatch one of the two coveted spots, but Lamborn says that the efforts of the other 38 teams weren’t necessarily in vain.
“There are a number of ideas that KidsCan … will be able … to pick up and execute into market. That is a powerful testament to the work produced,” she says.
In addition to winning the opportunity to compete in the prestigious international festival, the winning entrants will also see their ideas brought to life in campaigns for the not-for-profit organisation.
“We congratulate the winning teams for understanding the issue of child poverty, nailing the insights and for their outstanding creativity. It is our hope that over the coming months we will be able to work with the winners to bring their ideas to life to ultimately help more of New Zealand’s needy kids,” says Jen Clark, the general manager of KidsCan.