CAANZ goes mobile

  • Marketing
  • September 8, 2009
  • StopPress Team

The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage with consumers.”

CAANZ CEO, Rick Osborne, says, “Our combined goal is to help New Zealand agencies excel in the mobile channel over the long term.”

This follows Vodafone’s sponsorship of two industry awards – the Axis Awards’ Mobile Category and the Effie Awards’ Most Integrated Campaign.

Stay peeled for an opinion piece on mobile marketing in StopPress very soon.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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