The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage with consumers.”
CAANZ CEO, Rick Osborne, says, “Our combined goal is to help New Zealand agencies excel in the mobile channel over the long term.”
This follows Vodafone’s sponsorship of two industry awards – the Axis Awards’ Mobile Category and the Effie Awards’ Most Integrated Campaign.
Stay peeled for an opinion piece on mobile marketing in StopPress very soon.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.