BNZ gets sugar hit

  • Advertising
  • September 6, 2009
  • Frances Chan
BNZ gets sugar hit

See ya Y&R, hello Sugar. BNZ has appointed Sugar as its new agency with their media partner SparkPHD.

Even though Y&R have been delivered some “great work” in the last four years, BNZ head of brand, Jo Kelly, says “we’re entering a new phase of our business and the time is right for us to work with a new agency partner.”

What could this new “phase” be? Better PR to give the company a warm, fluffy glow? BNZ is currently promoting its ‘Closed for Good’ day. On Wednesday 4 November all BNZ branches will be closed and 5,000-odd staff will help with projects in the community, such as planting trees, cleaning up schools and campaigning for charities. You can submit your community working bee on the website. Support groups have been created on Twitter, Facebook and MySpace for participants to keep up with the news. Good one.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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