BestMate shuffles back into view in new Vodafone TVCs

  • Advertising
  • July 19, 2012
  • StopPress Team
BestMate shuffles back into view in new Vodafone TVCs

Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.

Traditionally reserved for mobile to mobile connections, BestMate is expanding its offering to also include 1000 landline minutes and to illustrate the expansion, DraftFCB went about hiring the best shoes in the acting business.

Why shoes? DraftFCB’s group executive creative director of Australasia, James Mok, says:

“Your best mate is different to my best mate but we can all get the personalities of people's shoes. Besides that, it's good fun.”


Client – Vodafone
Product – Best Mates
Agency – DraftFCB
Executive Creative Director – Regan Grafton
Art Director – Kelly Lovelock
Copywriter – Peter Vegas
Agency Producer – Casey King
Account Service – Karla Fisher, Courtney Seward
Planner – Emma Popping
Production Company - Yukfoo
Director - Ryan Kothe
Film Producer – Glen Real
Music - Nic Manders @ Ned Music
Sound Design/Audio Post - Dan Nathan @ Liquid Studios

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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