BestMate shuffles back into view in new Vodafone TVCs

  • Advertising
  • July 19, 2012
  • StopPress Team
BestMate shuffles back into view in new Vodafone TVCs

Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.

Traditionally reserved for mobile to mobile connections, BestMate is expanding its offering to also include 1000 landline minutes and to illustrate the expansion, DraftFCB went about hiring the best shoes in the acting business.

Why shoes? DraftFCB’s group executive creative director of Australasia, James Mok, says:

“Your best mate is different to my best mate but we can all get the personalities of people's shoes. Besides that, it's good fun.”


Client – Vodafone
Product – Best Mates
Agency – DraftFCB
Executive Creative Director – Regan Grafton
Art Director – Kelly Lovelock
Copywriter – Peter Vegas
Agency Producer – Casey King
Account Service – Karla Fisher, Courtney Seward
Planner – Emma Popping
Production Company - Yukfoo
Director - Ryan Kothe
Film Producer – Glen Real
Music - Nic Manders @ Ned Music
Sound Design/Audio Post - Dan Nathan @ Liquid Studios

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Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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