Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.
Traditionally reserved for mobile to mobile connections, BestMate is expanding its offering to also include 1000 landline minutes and to illustrate the expansion, DraftFCB went about hiring the best shoes in the acting business.
Why shoes? DraftFCB’s group executive creative director of Australasia, James Mok, says:
“Your best mate is different to my best mate but we can all get the personalities of people's shoes. Besides that, it's good fun.”
Client – Vodafone