Back to reality: MasterChef NZ embraces promotional food porn as Kiwi Living preps for launch

  • July 3, 2015
  • StopPress Team
Back to reality: MasterChef NZ embraces promotional food porn as Kiwi Living preps for launch

Kiwis will soon have a couple of new shows to take their pick from, one reality TV show and one of the lifestyle genre as TV3 releases new TVCs to promote upcoming MasterChef New Zealand featuring some fancy food-related visual trickery while TV ONE’s Kiwi Living gets set to kick off this Friday.

Series six of MasterChef New Zealand has a couple of new faces on board, Josh Emett and acclaimed restauranteur Mark Wallbank who will join Al Brown on the judging panel this season.

New TVCs created in-house with VFX by Beryl feature the three chefs and some great slow-motion shots with the theme of the TVCs being the turning of the “ordinary into the extraordinary”.

“I am hugely excited to be back in the MasterChef kitchen alongside Al and Mark. I have always enjoyed the process of making the show, and find it a very positive experience – meeting people and eating lots of great food, Emmett says “We have a real step up in contestants this year, so I am very intrigued to see how they will develop and progress through the challenges to come.”

He says the show has a step up in contestants this year. “So I am very intrigued to see how they will develop and progress through the challenges to come.”

"Emett has an impressive international resumé, having earned an astounding four Michelin stars while working alongside Gordon Ramsay over an 11-year stretch in London, New York, Los Angeles and Melbourne, the release says. “Beside him on the judging panel is Metro’s restaurateur of the year Mark Wallbank, who has revolutionised Asian dining in Auckland.”

All three of Mark's restaurants - Woodpecker Hill, The Blue Breeze Inn and MooChowChow - appear on the 2015 Metro Top 50 Restaurant list, and his Chop Chop Noodle House features in the top 10 of Metro's 100 Best Dinners Under $20.

Wallbank says mentoring the contestants is something he knows he will enjoy. “That’s why I’m so excited about being a part of MasterChef. We’re taking these home cooks who are full of promise, pushing them, and finding out who has what it takes to be incredible.”

TV3 head of commissioning and external production Sue Woodfield says “Having found the best amateur cooks from around New Zealand, the stakes have never been higher for someone to have their life totally transformed.

My Food Bag has also partnered up with MasterChef for the series, with former contestant and the face of My Food Bag Nadia Lim re-establishing her association with the programme, a release says.

“Lim was a MasterChef New Zealand winner in 2011 and has gone on to become a leading light in My Food Bag, a food book author, columnist and TV show host in Asia.”

My Food Bag is a successful home delivery service where customers who order online receive food bags containing the ingredients and recipes for a week’s worth of gourmet meals.

My Food Bag will supply all the food ingrecients for all episodes.

The Breeze Network will be a key platform to serve up MasterChef New Zealand nationwide with its stations across the county. Listen to The Breeze for exclusive elimination interviews each morning at 7.20am.

And elsewhere on television, Kiwi Living will start up soon on Friday nights on TV ONE, with the first episode kicking off on 10 July.

A release says Kiwi Living is a mixture of lifestyle and entertainment television. “bringing viewers the best of New Zealand’s food, travel, living spaces, health and well-being, fashion and gardening.

Introducing Kiwi Living - your new lifestyle show, starting Friday 10 July 7.30pm TV ONE.

Posted by Kiwi Living on Tuesday, 23 June 2015

Each week, hosts Miriama Kamo (Sunday) and chef Michael Van de Elzen will be joined by a team of well known personalities who will share stories and practical tips inspiring New Zealanders to kick-start their weekends and try something new, a release says.

Health and fitness expert Lee-Anne Wann is on a mission to improve New Zealand’s well-being from the inside out, the release says. “while stylist Luke Bettesworth will celebrate fashion and help Kiwis feel confident.”

Matt Gibb (There And Back) will cover New Zealand travel and inspirational homes; while Erin Simpson (The Erin Simpson Show) is showcasing her creative eye looking at living spaces and interior design; and Tony Murrell (Mucking In) will present gardening stories that inspire viewers to transform their backyards into little patches of paradise, the release says. “In addition to his role as host, Michael will also present food-related feature stories along with his top culinary tips and techniques.”

Introducing Tony Murrell, our Kiwi Living gardening guru who will share his gardening tips to help transform your backyards into little patches of paradise:

Posted by Kiwi Living on Wednesday, 1 July 2015

From poultry farm, to dishwasher to chef extraordinaire.  Mike is here to help kick-start your weekend. Kiwi Living starts July 10 :)

Posted by Kiwi Living on Tuesday, 30 June 2015

Miri

Soon you can hang with Miri every Friday night. Kiwi Living starts July 10 :)

Posted by Kiwi Living on Monday, 29 June 2015

Each week, the segment presenters will join Mike and Miri in the studio for warm and friendly discussions about that week’s stories, and to showcase what they’ve been up to around the country, the release says.

MasterChef TVC credits:

Creative Director: Anthony Farac

Director: Jeremy Wadzinski

Art and Stills Director : Juita Tambunan

DOP: Ado Greshoff

Group Marketing Director : Katie Mills

TV3 Brand Manager: Reuben Wiremu

Marketing Assistant : Lily Kingston

VFX : Beryl

Set Art Director: Angus Kerr @ Studio RA

LX: Sam Marshall & Tony Lumsden

  • This story originally referred to both shows as being reality TV shows, however TVNZ informed StopPress Kiwi Living is a lifestyle programme. 

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