Awards deadline arrives, extension gives procrastinators breathing room

  • Marketing
  • May 20, 2011
  • StopPress Team
Awards deadline arrives, extension gives procrastinators breathing room

You're all probably too busy putting the finishing touches on your entries for the TVNZ-NZ Marketing Awards to bother reading a story about the fact that it's the last day to enter the TVNZ-NZ Marketing Awards. But we thought we'd tell you anyway. And, if you're not going to get it in before the cut-off at 5pm, never fear, for extensions are available until next Friday. You just have to ask the teacher nicely (and stump up with some cash).

Extensions will sting you $50 + GST and to qualify for the late entries deadline, you'll need to apply in writing to Rosie Atherfold by email.

And keep an eye out for an announcement about the judges next week.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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