Apollo goes it alone at Star Awards

  • Marketing
  • July 4, 2011
  • StopPress Team
Apollo goes it alone at Star Awards

The Australasian Promotional Marketing Association's Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.

Apollo took home two golds at last year's Star Awards and this year it won gold in Best Cause of Charity campaign for Nestle's Milo Sports Cash, silver in the B2B category and a bronze for Best Small Budget for DB Breweries' A Taste of Monteith's Summer Cookbook and a silver in the Best Use of Social Media for Hancocks Wine and Spirits' Jack's World Tour.

Integer took the Grand Prix for its ‘My Car is Your Car’ campaign for NRMA, an activation idea that saw Integer launch a campaign sharing a car with Australia in order to illustrate NRMA’s policy of covering anybody driving the car.


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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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